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Sub headline goes in here Short, to use How you wish

The key questions for you and your management, need to analyse and assess, are which of your: 
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Markets

1. Existing markets which are likely to remain unaffected or even of enhanced value to the Company post COVID and to which resources should be maintained or even enhanced at current levels?

2. Existing markets will be affected at least for the short to medium term, but will eventually bounce back in the longer term, whereby the resources applied to pursue the market should be reduced in the short term and transferred where possible to alternative market development?

3. Existing markets are likely to be seriously impacted and either require the Company to reduce the marketing and employee resources committed to that market, or to make a clear decision to gradually withdraw from the market and concentrate on the new, developing markets of the future.

Buyer Beware

Remember, this is not a “perfect science”, but far more “perfect” than just letting everything happen and watching and hoping for survival whilst others who have had the foresight to think and plan ahead, create new or refined offerings and swallow up your share of the market !!  

As Dell boy said, “he who dares wins”, or at least it is probably fairer to say, he who does not dare is more likely to lose and this applies to any organisation who fails to be creative, fails to think ahead and to least everything to hope.  

“Buyer Beware”

A note of caution, as if needed!  It is important that those members of the senior management team that are tasked to monitor the trigger points, continue to do so at all times, so as to secure the organisations position in case of a “blip” in the economic cycle, which may necessitate a brief holding of planning and progress, until such time as the economy restarts its upward progress.  What should be self evident is that assuming the foundations of either market effective/efficient products or services are provided by the organisation, then, the ability to react promptly to every phase of the cycle will:-  

• firstly secure the continued growth and profitability of the company, 

• secondly will enable the organisation to take advantage of both market and also any opportunities that occur due to poor, inadequately prepared or indeed failed competitors and 

• finally, will minimise the likelihood of the organisation becoming one of the many who become just faint memories in the market place and keep insolvency practitioners busy.    

Happy hunting!